Tuesday, November 19, 2013

[Information] Daegu’s Herbal Medical Tourism Attracts Chinese Television Audience!


Herbal medical tourism project “Hyu” integrates herbal medicine (Suseong-gu), cultural experiences (Cheongdo-gun) and recreation (Dalseong-gun). 

Daegu City starts promoting its herbal medical tourism in full scale with active marketing using Chinese media.


Diverse aspects of life in Daegu, which owns the highest level of infrastructure for the herbal medicine industry in Korea, and Gyeongsangbuk-do, with an excellent cultural heritage, will be introduced to Chinese audiences through a television program in China. This event is expected to contribute to the further promotion in China of herbal medical tourism in Korea.

According to the Daegu Technopark, a crew from Guangzhou TV, which serves more than 100 million viewers living in the Guangdong area in China, visited Daegu and its vicinity for three days, from November 2 to 5, to film the advanced medical tourism infrastructure of the area for its travel program “Happy Travel.” Guangzhou TV will air the program in three series (six parts in each series) beginning in December this year. 

Journalists from “TV & Life Weekly,” a national Chinese magazine with a weekly circulation of more than 480,000, joined the television crew on the tour for a special story on the “Hyu” herbal medical tourism project, which will be published in a December issue of the weekly.

The “Hyu” project is a herbal medical tourism project that connects the advanced herbal medicine of Suseong-gu, abundant recreational facilities in Dalseong-gun in Daegu and the rich cultural heritage of Cheongdo-gun in Gyeongsangbuk-do. The Daegu visit by Chinese media teams was realized after three-months of consultations between the “Hyu” Project Team and the related media. The media teams completed filming at 15 tourist attractions, including the Green Tea Research Institute in Suseong-gu, Mabijeong Wall Painting Village in Dalseong-gun and the Wine Tunnel in Cheongdo-gun.

The “Hyu” project had already been introduced to the Chinese by the popular “Kuaile Xing Tianxia (快樂行天下)” on Hangzhou TV and drew sensational responses from viewers. The program is a Chinese version of “Running Men” on SBS-TV in Korea and has over 100 episodes.

An official of the “Hyu” Project Team said, “The project combines medical tourism with experiential tourism. By integrating the strengths of several local governments, it is intended that their effects be maximized and a new model presented that creates added value for the local tourism industry. We will accelerate our efforts to attract foreign medical tourists through continuous marketing based on close cooperation between the related local governments.“ 

1Meanwhile, the “Hyu” herbal medical tourism project was selected as a model project of cooperation between local governments for this year by the Ministry of Agriculture, Food and Rural Affairs and the Regional Development Committee last March. With a budget of 4.1 billion won, including 3.5 billion won from the central government, the project will be implemented for three years from July this year. It is participated in by Suseong-gu and Dalseong-gun in Daegu, Cheongdo-gun in Gyeongsangbuk-do and the Daegu Technopark Herbal Medicine Industry Support Center.

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