Wednesday, May 20, 2015

[Event] Calling all Ladies: Daegu Beauty Expo 2015 is Coming!!


Did you make it to the Daegu Beauty expo last year?! If you didn't, this weekend is your chance to experience it!

The beauty expo is (as you probably guessed from it's title) an exposition held annually at EXCO to showcase some of Korea's hottest beauty brands, cosmetology schools, and beauty techniques. The exhibition hall was filled with booths from all kinds of vendors, but last year’s focus seemed to be on nail art/nail care, skin care, and (as you probably guessed) cosmetic surgery. 

Last year, attendees were able to take part in some cool freebees: an entire section at the back of the hall devoted to "makeovers" of sorts, with separate areas for hair, makeup, and massage. There was also a small area for blushing brides-to-be to try on a few gowns and have some pictures snapped to give them a taste of what was to come on their big day.

There were definitely some great deals to be found on nail products and skincare lines. I picked up several nail polishes last year and browsed through hundreds of other products.  

Last year’s expo hosted several seminars over its three-day stint, including some fitness programs, nail art seminars, a hair treatment show, and hygiene education, among a number of others. This year, you can expect some similar opportunities! (Seminars are in Korean, so if you’re not fluent, grab your KBFF and ask them to translate for you!) This year, according to the website, there will also be a “Miss Daegu” contest – sounds like fun!

Last year, the event also hosted an “International Body Art Contest,” showcasing some very elaborate, bedazzled costumes. The models were more like dancers. It was interesting – the colors kept me mesmerized!

If you read the blog regularly, you may recall seeing a review of the event. As an attender last year, I have to say I was a bit disappointed with the products on display... There was hardly any emphasis on makeup, which is often my first thought when I think of the word "beauty." This year, I hope the expo will focus more on hair care products and makeup - brands, application techniques, and tools - in their many booths. I'd also like to see more samples being given out to passersby. I was actually quite surprised I didn't see more samples being passed out. Despite its disappointments, I still had a great time last year and I’m excited to go back this year!

For just a 5,000 won entrance cost at the door, it's a bargain! (There's even a Starbucks at EXCO, so you can get your Frappuccino fix before you go in. ^^) So, gather up your girlfriends and get out to see the Daegu Beauty Expo. It will be an afternoon of girly (and culturally enlightening) fun!

Location and Hours:

Exhibit open Friday, May 22 – Sunday, May 24
10:00 AM – 6:00 PM

90 Yutongdanji-ro, Buk-gu, Daegu

How do you get to EXCO?

On the subway: There isn’t a subway stop directly in front of EXCO, so if you choose to take the subway, you’ll need to transfer to one of the busses listed below.

On the bus: Take 300, 303-1, 305, 323, 323-1, 503, 653, or 937 and get off at EXCO. Walk across the street and enter through any of the open doors. 

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